dedicated to growing the number of women who participate in shooting sports by empowering them with confidence
with a mission to grow the number of women who participate in shooting sports by empowering them with confidence. The first five years focused on archery. The concept was if women could try to shoot a bow, they would love the feeling they get from shooting and join the sport. They developed a process called Test Shots™, and in five years Shoot Like A Girl put bows in the the hands of nearly 3,500 women and grew the number of women archers!
- 2008 established
- Feb 2009 launched at the World Archery Festival in Las Vegas, NV
- Karen Butler is the President of SLG
- December 2013 added “Firearms Test Shots”
where women can shoot a 9mm pistol, .223 rifle with the use of a military grade firearms simulation system - February 5, 2020 over 22,000 women have participated in the program

Shoot Like A Girl
401 Hughes Road Suite 2
Madison, AL, 35758
About Shoot Like A Girl
Shoot Like A Girl is an Alabama-based company dedicated to growing the number of women in the shooting sports. Founder and president Karen Butler, a former Colorado state shooting champion who spent more than 22 years in a civil service career with the Department of the Army in Huntsville, started the company in 2008 and launched it at the World Archery Festival in Las Vegas in 2009. Its early years focused on archery before firearms were added to the program.
The heart of the program is a tractor-trailer mobile shooting range that travels to retail events, including Cabela’s and Bass Pro Shops stores. Inside, women ages 16 and older can try handguns, long guns and compound bows in free, short sessions guided by NRA-certified instructors and archery coaches, using a simulated firing system alongside a live archery range; the trailer is also equipped for shooters with physical challenges. In 2018 the company reported that 76 percent of women who went through the trailer intended to buy a firearm. Its 2021 Home of the Brave Tour opened February 6 in Fort Myers, Florida, with 20 stops planned nationwide.
Key Facts
- 2008: Karen Butler starts Shoot Like A Girl
- 2009: company launched at the World Archery Festival in Las Vegas
- May 2018: training delivered at all but 12 Cabela’s stores in the U.S.
- January 26, 2021: new mobile range truck wrap and Home of the Brave Tour announced
- February 6, 2021: tour opens in Fort Myers, Florida, with 20 stops planned

Sources
- Second Acts: Shoot Like A Girl’s Karen Butler (American Rifleman)
- Shoot Like A Girl Reveals New Mobile Range Truck Wrap for 2021 Tour (Hunting Life)
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