Hashtags are a powerful tool
- Used to Identify Messages
- Makes your Content Discoverable
Beginner’s Guide to Hashtags
What exactly is a hashtag?
- Think about the number of mages published on all social platforms
- The Hashtag is a keyword or phrase preceded by the # (hash symbol)
- Typically within a post or comment
- There is no list of hashtags
- Often they turn the Tag into a searchable link
Why use Hashtags
- Grow your social impact
- Engage your audience
- They can be Fun !!
- costs $0.00
Also, by including hash marks in your post
- it can be indexed by the social network
- highlight it for viewers
- facilitates the search for it.
How to use Hashtags
- All you really do is include a ‘#’ and a relevant keyword or phrase
- NO Spaces
example: #GunRights or #SecondAmendment . - Add value to the existing conversation
- Keep it short (usually)
Think Strategically !!
Why Optimize your Hashtags?
- posts aren’t limited to just your followers
- accessible to all other users interested in similar topics
- can greatly broaden the reach of your social media posts
How to Optimize your Hashtags?
- Content Hashtags, Trending Hashtags, Brand-Specific Hashtags
- Have Long Term Plans
- Be Unique and Memorable
- Have Fun
Twitter:
Created Hashtags In 2007
three ways to filter the results: “All”, “Top” & “People you follow”
the optimal amount of hashtags on Twitter is two (2)
Facebook:
Added hashtags June 2013
Facebook hashtags take you to a list of posts containing the same hashtag.
The results are not limited to people you know.
Instagram:
Instagram hashtags take you to a list of posts containing the same hashtag.
The results are not limited to people you know.
Google+:
results will include the original hashtag as well as posts with similar tags
also gives you the option to search within Facebook or Twitter.
Tumblr:
Tumblr has a special “Tag” section
Hashtags included in the main body of a post are not transformed into links.
Pinterest:
Pinterest hashtags results that contain the exact hashtag, plus pins