1962

• OODA = Observation, Orientation, Decision, Action
• John Boyd in 1952 was a F-86 Sabre pilot in Korean war
• by the end of the war, the F-86 pilots shot down 792 MiGs and lost only 78 Sabres, recording a victory to loss ratio of 10:1
• Boyd studied, analyzed and combined ideas from psychology, biology, physics and theories
• During his search for answers, Boyd made remarkable discoveries
• This breakthrough idea would later lead to the creation of the undefeated F-15 Eagle

OODA loop is not so much a decision-making tool, as it is a mental model for individual and organizational learning and adaptation.

• it’s not the person who runs through the OODA loop the fastest who wins
• It’s the person who does so efficiently.